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London, 7th July 2006 |
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The booking line for this event is now closedFor those consultants amongst us that truly harness the internet to build their businesses, the transformation in financial results can prove quite a revelation. For an industry that often relies on personal networks and consulting ?rainmakers? to secure new work, it?s a liberating experience to see how a solid internet strategy can provide a regular stream of client enquiries and new business leads for a consulting practice. Consultants that get this strategy right can find themselves in the enviable position of being able to pick and choose the clients they serve and the assignments they are best placed to fulfil. And yet whilst consultancies have been quick to advise clients on how to leverage the power of the internet, as an industry we?ve also been slow to adapt our own businesses to really build our brand awareness and generate a high proportion of new business enquiries in this way. That?s why Top-Consultant have teamed up with internet experts Generator to provide readers with a one-day workshop that?s entirely about ?harnessing the power of the internet to grow your consulting revenues?
This course is designed for anyone within a professional services firm who has responsibility for acquiring and developing prospects on-line. The course will accelerate your learning curve in online lead acquisition, and teach you how to avoid the mistakes so often made by first time online marketers. The course includes a strategic overview to online marketing, and then focuses on practical tips and best practise guidelines for delivering effective client communication via the web. It covers web publishing, 'paid for' and 'natural' search environments, and maintaining a dialogue with online prospects. All of which will be tailored specifically to the needs of a practising management consultant looking to grow the reputation and revenues of their consulting practice. Whilst we recognise that some attendees will be able to have their whole websites redesigned around the principles taught in this workshop ? we?re also acutely aware that many of you will only be able to implement strategies that do not require such wholesale change. Hence Generator will be tailoring the content to address steps that individual consultants can go away and implement in a matter of days ? with or without the assistance of an experienced web developer. Keynote sessions During the course of this practical one-day seminar you will gain insights from the following key sessions. The majority will be interactive, with delegates scoring and assessing online content and websites? strategies in real-time throughout the workshop: 1. Online Marketing: A Strategic Overview Why use the web for marketing a Professional Service firm? The target audience of a consulting business ? who are they, how do they behave online, what is their attitude towards online advertising? 2. Best Practise Publishing for the web How do people read content on the web? How should you write to appeal to your target audience and to encourage word of mouth referrals? 3. Search Marketing ? Pay per click best practice How much does it cost to acquire client leads via search engine advertising? Planning a Search campaign: which Search Engines to work with and keywords to target; plus what ad copy will succeed in attracting your target audience? 4. Search Marketing ? Natural Search Visibility The majority of clicks from any Search page goes through the natural listings, rather than the commercial paid for clicks. Session includes linking strategy, impact of running a RSS feed and newsletters plus Best Practise URL strategy. 5. Maintaining a Dialogue and Measuring Success How to use a website to keep a dialogue with existing and prospective clients. Using Email, newsletters, business briefings, RSS feeds, Blogs and Podcasts to achieve this goal. 6. Case Studies of successful online marketing approaches within the professional services space Who can you learn from that's already perfected this approach to market? Keynote Presenters The Generator team responsible for the day?s course delivery are all online experts with a track record of delivering results to some of the best-known online brands. You will be taught by: Here?s what just a few attendees have had to say about past Generator workshops: "It was terrific. Faultlessly planned and executed. I feel I have gone a long way up the learning curve - which was personal goal #1. You've excited me about the industry. Really appreciated and I know we'll be in close touch" (David Wethey, Agency Assessments International) "The Generator workshop was engaging, insightful and memorable." (Ben Walton, Head of E-Commerce Marketing, The AA) "The training offered me what I felt was an expert and thorough overview of how to produce effective online marketing. I found it engaging, interactive and thought provoking." (Daniel Stephenson, Digital Media Manager, COI Digital Media) "I found your workshop really interesting. I hope you didn?t mind me asking so many questions - but your presentation really got me thinking" (Lindsay Parker, Brand Communications Planning, Orange) ?Matt had a great understanding on all aspects of online which was useful to get a complete overview. It was tailored to our needs with regards the level of information and also relevant to our industry. The case studies were interesting and also the different roles online can play in the marketing mix. (Rowan Link, Head of New Media Sales, Virgin Radio) Book your place today If you would like to harness the power of the internet to grow your consulting revenues this year, register now for a place and you will be reaping benefits for your business within months. >> Book 1 place at our low rate of £369 + Vat ? or bring a client with you for just £50 more! >> Book a place for yourself and another for a client at the bundled rate of just £419 + Vat
________________________________________________________ About Generator The Generator team are renowned internet experts, working for leading-edge clients such as: Media owners: Guardian, Telegraph, emap, GCap, Classic FM, BSKYB, News International Financial services: Smile, Eagle Star, PayPal, Bradford and Bingley, Equifax, Motley Fool Not for profit and Government: VSO, CRUK, European Commission, RAF, DWP, IIP, HSE Internet and technical: eBay, Yell.com, BT Openworld Mobile: Orange Travel and Road Services: Thomas Cook, Cosmos, Teletext, The AA FMCG: Gillette (Pan Europe) Retail and Gaming: Specsavers, Electronic Arts
________________________________________________________ Cancellation Policy Places on this seminar may be cancelled up to June 7 2006; you will receive a refund on all places booked minus a £45 administrative charge per place. All cancellations must be received in writing. No refunds or credits will be given for cancellations received after June 7 2006 or for no-shows on the day. Substitutions are acceptable at all times. Email: Customer.services@top-consultant.com |
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