16 May 2017, London
19 September 2017, Southampton...
LinkedIn is the default platform of the business professionals around the world. It is regularly used to source information, for due diligence and to prove expertise levels in advance of engaging potential suppliers. For example research has already identified in the IT space that 64% of a decision is made by online and word of mouth before they even speak to a supplier! We often donít realise that our LinkedIn personal and company profiles could be closing the door to opportunities before we even know about them and all because we never thought about it ... until now.
The advanced functionality on company profiles is impressive. You can actually configure certain aspects of your company profile to suit the viewer. For example, how to segment and personalise the appearance of your company updates so they more closely match the needs of individual viewers.
LinkedIn can also tell you a lot about the companies youíd like to work with, who the companyís competitors are and so much more. All this useful data can make a huge difference when approaching potential clients or completing tenders to win their business.
Course ProfileJames Potter's course is designed specifically for consultants and firms. It will teach you:
- How to make the most of your online LinkedIn company presence
- How to best display your brand, your voice and key themes
- How best to engage an audience of over 330 million business people, sharing with them your news and updates.
- The ways to leverage the paid options around sponsorship and advertising
In order to create your own LinkedIn organisational profile you need to have a company email address and a role at the company listed on your profile. If youíre unsure about either of these please get in touch with us.
Testimonials"A very pragmatic, interactive and useful workshop and worthy investment of time. I would thoroughly recommend it to anyone looking to use LinkedIn to build their B2B network."
"James makes learning about LinkedIn and how it can work for you fun, entertaining and most importantly useful and as I am a technophobe that is no mean feat. In James' hands LinkedIn becomes much more than a marketing tool for your company. The workshop made me think about what company face I wanted to present to which market; made me think about how I worked; what I did; and most importantly how to communicate the essence of what I do best. I would thoroughly recommend it."
"A single session with James was all it took to be convinced that he really understands the importance of firm profiling as well as the value to us of using LinkedIn properly. Thereís much more to it than we realised and James made sure he understood us first Ė exactly as we like to do with our own clients. Invaluable insights and a few neat tricks too!"
"This is a very practical and informative workshop. You work on your own business profile which is really rewarding and meaningful. Highly recommended. Thank you."
"A very pragmatic, interactive and useful workshop and worthy investment of time. I would thoroughly recommend it to anyone looking to use LinkedIn to build their B2B network." Selina Van Laere, The Aziz Corporation
"LinkedIn company profiles is a very useful tool and I am looking forward to using the functionality. After this excellent course, I feel confident to do so. Much of the groundwork was done at the course, so now I just need to refine the content. I can recommend the course as a great investment of time and money." Jane Reeves, ActionCOACH
"This is a very practical and informative workshop. You work on your own business profile which is really rewarding and meaningful. Highly recommended. Thank you." Debbie Stanfield, Focal Point Training and Consultancy Ltd,
"If you are reading this you need to do two things straightaway: 1. Realise the potential of linked in for your business - it is more than you possibly imagine, and if you donít your competitors will....... 2. Find someone who can teach you to use all the potential and quickly before your competitors do....... 3. Sign up to James next course....... Thatís actually 3 things, but the last was included as a three for the price of two promotion!" Carl Faulds, Portland Business & Financial Solutions Ltd
"James opened my eyes to the great targeted functionality of the company page on LinkedIn. His workshops are relaxed and informative and you absorb far more information than you realise." Aidan Salter, The Consultancy Company
For a full profile of James Potter 'The Linked In Man' see his LinkedIn profile page.
Secure Your Place NowPlaces for this event are restricted, to ensure that personal attention can be given to participants and the assessment of their LinkedIn company profiles. We are therefore expecting this session to be a sell-out and would encourage early-booking to avoid disappointment.
The courses start at 10am and finish at 4pm and the next course dates are:
7 February 2017, Southampton
16 May 2017, London
19 September 2017, Southampton
12 December 2017, London
London dates cost £275 plus VAT per person, whilst Southampton dates cost £195 plus VAT per person.
For an immediate 10% discount on any of these courses simply quote discount code 'TOPC'
Click here now to book your place.