About the trainer
Scott Keyser is The Writing GuyTM. He shows professionals — consultants, lawyers, engineers, accountants — how to use language to connect with their reader and get the results they want, eg win a bid, attract investment or sell an idea. He copywrites, edits and consults, and trains organisations around the world in writing skills.
Scott helped Ernst & Young double its tender win-rate and trained staff of The Economist in writing skills for ten years. He’s also written two books:Winner Takes All on proposals best practice, and hot off the presses, rhetorica® — a toolkit of 21 everyday writing techniques.
Is this event for you?
If you’d like to write with greater confidence, speed and impact, plus get the inside track on document design and page layout, the answer to that is a resounding ‘Yes’.
Here’s what the event covers:
Thursday 23rd February 2017, 0900 – 1700
• Plan properly and save precious time
• Structure your writing for maximum impact
• Grab the reader’s attention and hold it
• Make your reader receptive to your message
• Write with clarity and personality
• Write concisely
• Strike the right tone of voice
• Invigorate and dramatise your writing
• Make your writing stand out
• Edit and check your work efficiently
• Score your readability
Here’s what some attendees of the March 2016 rhetorica® open course said about it:
“Scott Keyser’s persuasive writing course is full of insights for both the aspiring and experienced business writer. His intelligent, full day’s presentation will help me improve my writing immediately. This very practical course for serious business writing is unique and I look forward to his next seminar.” Judith Adda
“Great content well presented.” Richard Placito
“Every business person will benefit from rhetorica and make their writing more effective. It’s an excellent use of time and I strongly recommend you participate. Even if you think you already write well, you may be surprised…” Sean Peche
“Excellent — thought-provoking yet practical.” Peter Randall
“I have had some training in this area before, but this workshop was concise and stimulating…I found it really useful.” Catherine Anderson
“Energetic. Thought-provoking. Inspiring. I loved the classical references and language history.”
“Good examples and good use of visual aids, materials. Great presenter.” Chris George
How to Book/Charges
Places for this event are limited and are strictly available on a first-come first-reserved basis.
Bookings can be accepted via our online payment form using the link below - or alternatively email firstname.lastname@example.org to have an invoice raised for your reservation. Please note that we offer a 20% group discount for bookings of 3 or more delegates.
>>> Book your place for the persuasive writing day at the early-booking rate of just £297 + VAT
Places on this seminar may be cancelled up to Thursday 26th January 2017; you will receive a refund on all places booked minus a £45 administrative charge per place. All cancellations must be received in writing. No refunds or credits will be given for cancellations received after Thursday 26th January 2017 or for no-shows on the day. Substitutions are acceptable at any time. Email: email@example.com